The Hill Figures of the British Isles
Hill figures are large Geoglyphs cut into Britain’s chalk and Limestone hillsides, their bright-white forms visible for miles across the landscape. They range from abstract Bronze‐Age symbols to concrete horses and even regimental badges of the 20th century, each marking different moments when local communities, landowners or military units chose to reshape their surroundings. Although at first glance they might seem timeless relics, careful archaeological study has revealed a surprisingly wide span of dates and purposes, reflecting shifting tastes in art, identity and commemoration over some three millennia (en.wikipedia.org).
The oldest and most famous is the Uffington White Horse in Oxfordshire, carved into the chalk of Whitehorse Hill between about 1380 and 550 BC. Far from being a simple scouring of turf, its creation involved cutting deep trenches and back‐filling them with crushed white chalk. Late-20th-century Optically Stimulated Luminescence (OSL) dating of soil layers beneath the horse confirmed its Late Bronze Age or Early Iron Age origins, while limited trenching and gully fill analysis have illuminated how closely its form was tied to pre-Roman tribal identity and iconography (en.wikipedia.org, oxfordarchaeology.com).
By contrast, the Cerne Abbas Giant in Dorset was long presumed ancient, but recent OSL and environmental analyses place its carving in the early medieval period, between roughly AD 700 and 1100. These studies—combining snail-shell isotope work and luminescence samples from the chalk trenches—have overturned earlier folklore, demonstrating that the over-180-foot “Rude Man” likely began as a Saxon or early Norman emblem, perhaps satirical or fertility-linked, rather than a prehistoric cult figure (sapiens.org, the-past.com).

“Long Man of Wilmington” by formalfallacy @ Dublin (Victor) is licensed under CC BY-NC-SA 2.0
Not all figures are horses or giants. The Long Man of Wilmington in East Sussex, for centuries thought prehistoric, has been shown by modern chalk-fill dating to date from the mid-16th century, an enigmatic early-modern gesture whose precise meaning remains debated. During the First World War, soldiers at nearby Fovant cut a series of regimental badges into the chalk slopes as both unit pride and trench-training commemoration—earthworks born of camaraderie and martial identity rather than ancient ritual (newyorker.com).

“Litlington White Horse” by Poliphilo is licensed under CC CC0 1.0
From the 18th century onward, a vogue for picturesque “follies” and antiquarian romanticism inspired landowners and local patrons to create or restore white horses in dozens of locales. Osmington’s horse, depicting King George III on horseback, appeared in 1808; Alton Barnes was cut in 1812 by a farmer commemorating Queen Victoria’s coronation; Litlington’s original horse dates to 1838; and Kilburn’s vast figure above Roulston Scar was fashioned in November 1857 under the patronage of Thomas Taylor and local volunteers. These more recent figures were often as much about tourism, local pride and visual spectacle as about employment relief, their care maintained by volunteer scouring well into the 21st century (newyorker.com, en.wikipedia.org, en.wikipedia.org, en.wikipedia.org).